Automation has become an indispensable requirement for effective email marketing efforts. And yet, it still gets a bad rap over its perceived lack of customization and flexibility - we’ve all … [Read more...]
Keep It Simple: Building an Outbound Sequence That Works
Jason Bay, Chief Prospecting Officer at Blissful Prospecting, helps sales reps build effective outbound sales sequences through Keep It Simple Sequencing (his “K.I.S.S.” framework).Using the K.I.S.S … [Read more...]
VC Funding vs. Bootstrapping: Pros and Cons for Founders
TL;DR VC funding or bootstrapping? The pros and cons If you’re deciding how to scale your business, here’s a quick-and-dirty snapshot of the benefits and drawbacks of each one. Founders … [Read more...]
Changing the Email Game Through Inbox Protection
Andy Mowat, founder and CEO of Gated is on a mission to make email better, one inbox at a time—and to change the world, while he’s at it.Through a marginal cost to cold email senders (for a good … [Read more...]
Stay Out of Spam Folders with Our Email Ramp-Up Feature
So, you’ve decided to automate your email sales outreach and nurturing efforts? Great idea! But, a word of caution: if you’re not careful, you can easily end up getting flagged as a … [Read more...]
3 Email Subject Line Tactics (That Improved Our Open Rates)
They say every line of copy has one job: To hook the reader enough so that it’s impossible for them to not read the next line. As you can imagine, this is important in every communication, … [Read more...]
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