Effective marketing campaigns are based on an understanding of your customer. With comprehensive data sets, there is a higher chance that your campaign will be a success. That’s simply because you … [Read more...]
Data Hygiene: Why and How to Keep Your Database Clean
I’m not rich enough to buy cheap things, says an old proverb. And this pearl of wisdom is perfectly applicable to our contemporary and modern business ways, i.e. don’t even think about … [Read more...]
9 Sales Qualifying Questions to Help You Pursue the Right Leads
We all know how challenging it is to keep your pipeline full, so you're probably happy and relieved when you generate new leads and see that you've accomplished this mission. And you've actually … [Read more...]
The Ins and Outs of the Lead Qualification Process
Driving growth heavily relies on attracting new business opportunities, or in other words, generating new leads. The trouble is that, according to a recent study, 63% of business leaders pinpointed … [Read more...]
How to Create an Irresistible Call-to-Action Button
Click. This sound is music to marketers’ ears as they eagerly wait for conversions. How to entice your website visitors into clicking the call-to-action button and purchasing your product or … [Read more...]
9 Outreach Strategy Examples That Will Engage Your Audience
Reaching out to your prospects, potential business partners, influencers, and pretty much anybody you want to establish some kind of connection with can be pretty tricky. There are lots of … [Read more...]
Ways to Boost Summer Sales and Avoid a Seasonal Slump
Summer is, in general, a pretty slow season for many businesses. Many prospects can’t wait to clock out and start their vacation or staycation, so no wonder that you’ll be getting that “call … [Read more...]
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