Email blasts have been a topic of debate for at least a few years now. Some are even saying that email blasts are dead and that everyone with a lick of sense should be putting together personalized … [Read more...]
How Online Scheduling Improves Lead Generation For B2B Companies
B2B strategies necessarily differ from their B2C cousins. While most consumers are looking for some combination of novelty, functionality, and trust, businesses are mostly looking for proven ROI. The … [Read more...]
How to Send a LinkedIn Invitation Without Sounding Spammy or Pushy
It is said today that people who don’t have social media accounts almost don’t exist. A similar analogy can be used to explain the relationship between contemporary business professionals and … [Read more...]
5 Best Practices for Sales and Marketing Alignment
Smarketing isn’t just a fancy buzzword circulating among the professionals in the industry. It’s a crucial factor for achieving the holy grail of sales – predictable revenue. As a matter of … [Read more...]
How to Create an Ideal Customer Profile and Buyer Personas for Your Business
Believe it or not, but even some business professionals tend to mix these two important concepts and use them interchangeably. However, despite being seemingly similar, ideal customer profiles and … [Read more...]
5 Useful Tips for Onboarding Your New Sales Reps
A couple of months ago, we expanded our sales team and welcomed another SDR – Hi, Mike! Although Mike is a super cool guy who learned the ropes quickly and smoothly, our senior sales reps … [Read more...]
Top Social Groups to Join in 2020 and Expand Your Reach
Getting in touch with other people from the industry and being in the loop is a must for success in business. That’s why you need to pick your company very carefully and hang out with … [Read more...]
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