Nowadays ‘busy’ is the new cool. We multitask and do a bunch of things simultaneously and the fact that the world has been hit by the ongoing pandemic doesn’t mean things any easier. We have … [Read more...]
Failure to Launch: How to Revive a Dying Product or Service and Breathe Life Into It
It can happen to anyone. Even to the great Elon Musk. Just remember how many times the SpaceX launches resulted in failure. We spend endless hours and sleepless nights planning, sketching, … [Read more...]
The High Cost of Dirty Data: Why Data Hygiene Is Crucial and What the Best Practices Are
I’m not rich enough to buy cheap things, says an old proverb. And this pearl of wisdom is perfectly applicable to our contemporary and modern business ways. Marketers and salespeople … [Read more...]
9 Easy Steps to Generating Quality Leads Through Webinars
With the COVID-19 pandemic still raging and events curtailed or cancelled, many business owners and marketers are pivoting to online marketing to stay competitive in the new reality. Webinars … [Read more...]
7 Creative Ways to Follow up Lapsed Customers
Every business has its lapsed customers. These are the clients who’ve dropped off the radar, for many reasons. A customer may have stopped buying your products or services because they were … [Read more...]
5 Ways to Build a High-Converting SaaS Landing Page
Software-as-a-Service - or SaaS as it is commonly known - is one of the most competitive sectors for businesses today. So, if you wish to stand apart from the crowd, your landing page needs to be up … [Read more...]
The Anatomy of a Cart Abandonment Email Sequence that Converts
If you’re selling online, cart abandonment could be the most significant drain on your potential profits. According to Sleeknote, ecommerce companies lose a staggering $18 billion in sales revenue in … [Read more...]
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