To gate, or not to gate? (That is the question.) Marketers have been debating this dichotomy for years, but the truth is, there’s no one right answer — the solution often lies within the needs and … [Read more...]
6 Do’s and 6 Don’ts for Highly Effective Cold Emails
Be honest: How many emails that hit your inbox each day do you open? And how many of the ones you open do you actually read all the way through? Now, let’s flip the script: When you’re … [Read more...]
Keep It Simple: Building an Outbound Sequence That Works
Jason Bay, Chief Prospecting Officer at Blissful Prospecting, helps sales reps build effective outbound sales sequences through Keep It Simple Sequencing (his “K.I.S.S.” framework).Using the K.I.S.S … [Read more...]
