In recent years, there has been a widespread debate across the blogosphere concerning B2B cold calling. Some marketing pundits see cold calling as dead due to the changing nature of business … [Read more...]
The Power of Sales Enablement – How to Turn Your Clunky Sales Process into a Well-Oiled Machine
Only 35% of salespeople believe that marketing knows what they need. Companies that use technology effectively are 57% more successful at sales training and development than those who … [Read more...]
How to Revive Your B2B Storytelling
Within the world of business, it’s the people who make buying decisions. Granted that we can analyze their consumer behavior, they are more than numbers and viewing them as so can limiting. After all, … [Read more...]
How to Reduce Bounce Rate and Increase Your Conversions
So, your email marketing efforts paid off and brought you a lot of qualified traffic, but your conversion rates leave much to be desired? Where did you go wrong? The bounce rate is … [Read more...]
The Power of Bad Reviews and How to Make Them Work for You
People make mistakes. Companies do too. Did you know that even an automotive giant Mercedes Benz had a costly mistake upon entering the Chinese market? Namely, it was … [Read more...]
