It can happen to anyone. Even to the great Elon Musk. Just remember how many times the SpaceX launches resulted in failure. We spend endless hours and sleepless nights planning, sketching, … [Read more...]
What is Brand Equity and How to Maximize It
Great products sell themselves. I couldn’t agree more with Kevin Systrom, co-founder of Instagram, but as a salesperson and a business owner, I have to say that although indispensable, … [Read more...]
