Online retailers raked in a whopping $6.2 billion during Black Friday 2018. But it’s the stat provided by Mastercard Spending Pulse, according to which the cumulative online and offline sales … [Read more...]
3 Ways Marketing Can Boost Your Sales
You’ve worked hard and created a great product that you’re absolutely sure is something that the market needs. Now what? It won’t sell and make any profit unless you spread the word, … [Read more...]
You’re Leaving the Money on the Table by Not Leveraging These Demand Generation Strategies
Companies that publish more than 16 blog posts a month generate 4.5 times more leads than those that blog fewer than 4 times a month. The math is clear, but are we talking about lead … [Read more...]
What is Brand Equity and How to Maximize It
Great products sell themselves. I couldn’t agree more with Kevin Systrom, co-founder of Instagram, but as a salesperson and a business owner, I have to say that although indispensable, … [Read more...]
