Having a funnel packed with high-quality leads is every sales professional’s holy grail. As this is a challenging task, many of them end up settling for leads that aren’t the right fit, which … [Read more...]
A Brief Guide to Branding in 2023
“A brand is the set of expectations, memories, stories, and relationships that, taken together for a consumer’s decision to choose one product or service over another.” Seth Godin Branding is a … [Read more...]
6 Marketing Theories You Should Know and How to Apply Them to Email Marketing
Email marketing is crucial to the success of your business. It is still one of the most effective forms of marketing there is, and you’ll need to implement proven email marketing strategies if you … [Read more...]
9 Easy Steps to Generating Quality Leads Through Webinars
With the COVID-19 pandemic still raging and events curtailed or cancelled, many business owners and marketers are pivoting to online marketing to stay competitive in the new reality. Webinars … [Read more...]
5 Ways to Build a High-Converting SaaS Landing Page
Software-as-a-Service - or SaaS as it is commonly known - is one of the most competitive sectors for businesses today. So, if you wish to stand apart from the crowd, your landing page needs to be up … [Read more...]
Rich Media Trends You Should be Incorporating in Your Email Campaign
We live in an era where emails are opened more but clicked less. The pattern here clearly shows a huge gap between the numbers of emails being opened and clicked, and the benchmarks have … [Read more...]
5 Best Practices for Sales and Marketing Alignment
Smarketing isn’t just a fancy buzzword circulating among the professionals in the industry. It’s a crucial factor for achieving the holy grail of sales – predictable revenue. As a matter of … [Read more...]
