Crafting an ideal customer profile (ICP) and buyer personas is a fundamental step for any business aiming to connect more effectively with its audience. And yet, even though those two concepts are … [Read more...]
12 Ways to Shorten Your Sales Cycle and Speed It Up
A salesperson’s sales cycle is very hectic, we all know that, but no matter what by the end of the month we have to hit our targets. Only closing counts, which means that all your efforts are … [Read more...]
How to Overcome 3 Most Common Cold Email Outreach Challenges
Cold outreach. Even the phrase itself is enough to send shivers down many salespeople’s spines and make their blood run cold (pun intended). Nevertheless, this old-fashioned tactic … [Read more...]
You’re Leaving the Money on the Table by Not Leveraging These Demand Generation Strategies
Companies that publish more than 16 blog posts a month generate 4.5 times more leads than those that blog fewer than 4 times a month. The math is clear, but are we talking about lead … [Read more...]
How to Sabotage Your Chances of Closing Across the Sales Process
The road to hell is paved with good intentions, and sometimes with well-meaning advice. Sales closing is tough, full of challenges and rough patches, which is why you need to think everything through … [Read more...]
