Crafting an ideal customer profile (ICP) and buyer personas is a fundamental step for any business aiming to connect more effectively with its audience. And yet, even though those two concepts are … [Read more...]
How to Create an Irresistible Call-to-Action Button
Click. This sound is music to marketers’ ears as they eagerly wait for conversions. But, how to entice your website visitors into clicking the call-to-action button and purchasing your product … [Read more...]
9 Tips for Crafting a Killer Email Subject Line
Life is about the little things that make a big difference. The same can be applied to email marketing. Those couple of little words that make up an email subject line are major factors when … [Read more...]
6 Email Engagement Metrics You Should Track and How to Improve Them
Want to supercharge your email outreach? Here's a valuable mantra to live by: If you want to improve, you must measure. In the dynamic world of sales, staying competitive requires more than just … [Read more...]
Ways to Boost Summer Sales and Avoid a Seasonal Slump
Summer is, in general, a pretty slow season for many businesses. Many prospects can’t wait to clock out and start their vacation or staycation, so no wonder that you’ll be getting that “call … [Read more...]
How to Create and Deliver a Killer Sales Presentation
Death by PowerPoint is real, and we’ve all had an unfortunate opportunity to experience that phenomenon capable of putting even an insomniac to sleep in a split second. Sales presentations … [Read more...]
12 Ways to Shorten Your Sales Cycle and Speed It Up
A salesperson’s sales cycle is very hectic, we all know that, but no matter what by the end of the month we have to hit our targets. Only closing counts, which means that all your efforts are … [Read more...]
