Sales is challenging. Having proven rules to follow adds to predictability, which is of paramount importance to every high-performance sales development team. For things to run like a … [Read more...]
How to Create an Ideal Customer Profile and Buyer Personas for Your Business
Crafting an ideal customer profile (ICP) and buyer personas is a fundamental step for any business aiming to connect more effectively with its audience. And yet, even though those two concepts are … [Read more...]
How to Slice Your Contact Database and Segment Your Email List for the Best Results
Your email list is packed with relevant leads and yet your open and click rates aren’t exactly something to brag about, while your bottom line has hit the rock bottom. Is it possible that those who … [Read more...]
9 Tips for Crafting a Killer Email Subject Line
Life is about the little things that make a big difference. The same can be applied to email marketing. Those couple of little words that make up an email subject line are major factors when … [Read more...]
6 Email Engagement Metrics You Should Track and How to Improve Them
Want to supercharge your email outreach? Here's a valuable mantra to live by: If you want to improve, you must measure. In the dynamic world of sales, staying competitive requires more than just … [Read more...]
How B2B Partnerships Can Help You Grow Your Business
What do Tim Hortons, Justin Bieber, and Instagram have in common? Successful strategic partnership and collaboration. A partnership isn't a one-time, short-term thing. It allows all parties to grow … [Read more...]
What Is B2B Intent Data and How It Can Improve Your Sales
Sales isn’t pitching your product to any random person who lands on your website or clicks on your ad, and hoping for the best. Modern sales heavily relies on data on customers, their needs, … [Read more...]
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