Crafting an ideal customer profile (ICP) and buyer personas is a fundamental step for any business aiming to connect more effectively with its audience. And yet, even though those two concepts are … [Read more...]
How to Create an Irresistible Call-to-Action Button
Click. This sound is music to marketers’ ears as they eagerly wait for conversions. But, how to entice your website visitors into clicking the call-to-action button and purchasing your product … [Read more...]
How To Spend a $1 Million Marketing Budget
What would you do with a marketing budget of $1 million? Ask five different marketers and they’ll give you five different answers. For startup founders, landing the money can be easier than figuring … [Read more...]
Marketing Questions, Answered: How To Get Ahead in the Field
Do you have what it takes to become a successful marketer? First things first: You have to define what ‘success’ means to you. Do you imagine creating a major campaign that garners millions of … [Read more...]
A Brief Guide to Branding in 2023
“A brand is the set of expectations, memories, stories, and relationships that, taken together for a consumer’s decision to choose one product or service over another.” Seth Godin Branding is a … [Read more...]
How Customer-Led Growth Makes Your Users Your Secret Weapon
News flash: There is no foolproof, one-size-fits-all roadmap to scaling your business — as much as you might wish for one. (Okay, so maybe that’s not news.) Each small and midsize business has a … [Read more...]
How to Create a Converting WordPress Landing Page in 2022
Landing pages play a pivotal role in the sales cycle, giving website visitors everything they need to convert to the next stage. This is incredibly important for salespeople and sales … [Read more...]
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