Crafting an ideal customer profile (ICP) and buyer personas is a fundamental step for any business aiming to connect more effectively with its audience. And yet, even though those two concepts are … [Read more...]
How to Slice Your Contact Database and Segment Your Email List for the Best Results
Your email list is packed with relevant leads and yet your open and click rates aren’t exactly something to brag about, while your bottom line has hit the rock bottom. Is it possible that those who … [Read more...]
How to Create an Irresistible Call-to-Action Button
Click. This sound is music to marketers’ ears as they eagerly wait for conversions. But, how to entice your website visitors into clicking the call-to-action button and purchasing your product … [Read more...]
The Best Lead Generation Companies in 2023
Sales might be a numbers game, but when we’re talking about lead generation, quality comes first. So, if you want to fill your funnel with business opportunities that have the potential to convert … [Read more...]
How Lead-Generation Agencies Can Improve Email Deliverability
For lead-generation agencies, email remains one of the most efficient and cost-effective tools for supplying their clients with a constant stream of business opportunities. However, even a carefully … [Read more...]
Email List Management Best Practices
Do you ever feel like your email marketing campaigns are falling flat? Despite having a sizable email list, are you struggling to see any significant engagement or conversions? The truth is, just … [Read more...]
The Great Gate Debate: Pros and Cons of Gating Your Content
To gate, or not to gate? (That is the question.) Marketers have been debating this dichotomy for years, but the truth is, there’s no one right answer — the solution often lies within the needs and … [Read more...]
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