Email marketing is still one of the most effective and profitable strategies as it generates an exceptionally high ROI – for every $1 you spend you’ll earn $38. This is why many small … [Read more...]
7 Tips for B2B Cold Calling Success
In recent years, there has been a widespread debate across the blogosphere concerning B2B cold calling. Some marketing pundits see cold calling as dead due to the changing nature of business … [Read more...]
5 Reasons Why I Didn’t Respond To Your Cold Email
How are your cold emailing efforts going? If the answer is "not good", there might be a reason for that. Do your emails look like this one that I recently received? If so, the good news is … [Read more...]
6 Mistakes You Need to Avoid In Your Introduction Emails
Writing and sending emails are part and parcel of anyone’s professional life. Marketers send emails to consumers to promote their products. Businesses that are looking to increase brand awareness and … [Read more...]
Nail Your Cold Email: 3 Things We Learned Analyzing 683,000 Emails
I’ve started experimenting with cold email prospecting and have always thought I was a creative writer. It turns out, creativity alone is not enough to have prospecting success. Whether … [Read more...]
6 Marketing Theories You Should Know and How to Apply Them to Email Marketing
Email marketing is crucial to the success of your business. It is still one of the most effective forms of marketing there is, and you’ll need to implement proven email marketing strategies if you … [Read more...]
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