B2B strategies necessarily differ from their B2C cousins. While most consumers are looking for some combination of novelty, functionality, and trust, businesses are mostly looking for proven ROI. The … [Read more...]
How to Send a LinkedIn Invitation Without Sounding Spammy or Pushy
It is said today that people who don’t have social media accounts almost don’t exist. A similar analogy can be used to explain the relationship between contemporary business professionals and … [Read more...]
5 Best Practices for Sales and Marketing Alignment
Smarketing isn’t just a fancy buzzword circulating among the professionals in the industry. It’s a crucial factor for achieving the holy grail of sales – predictable revenue. As a matter of … [Read more...]
How to Create an Ideal Customer Profile and Buyer Personas for Your Business
Believe it or not, but even some business professionals tend to mix these two important concepts and use them interchangeably. However, despite being seemingly similar, ideal customer profiles and … [Read more...]
5 Useful Tips for Onboarding Your New Sales Reps
A couple of months ago, we expanded our sales team and welcomed another SDR – Hi, Mike! Although Mike is a super cool guy who learned the ropes quickly and smoothly, our senior sales reps … [Read more...]
9 Sales Trainers to Follow and Learn From
Sales is a fast-evolving and fluid industry in which new trends emerge very quickly in order to follow customers’ needs and preferences. In other words, what worked yesterday might not be … [Read more...]
How to Compose a Break-Up Email That Will Generate a Response
After numerous attempts to catch your prospect’s eye and get them to respond to you fail, it’s probably time to make that hard decision and bid them goodbye. Don’t hesitate to eliminate a … [Read more...]
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