We’ve already established that being proactive is a make-it-or-break-it factor in sales. If you’re not going out of your way to generate more leads, your business will stall and your revenue … [Read more...]
How Sales Serve People and Makes the World a Better Place
Gone are the days when products and services were scarce, hard to obtain, and thus in high demand, and when consumers were delighted just to find out that a solution for their problem actually … [Read more...]
How to Generate More Leads and Increase Pipeline Velocity
Salespeople face numerous challenges on a daily basis, and generating more leads and moving them through the sales pipeline quickly are surely among the biggest ones. As for lead generation, … [Read more...]
19 Great Ways to Generate More B2B Leads
Generating leads is a non-stop activity. Luckily, today there are more ways than ever to find potential customers for your business. You just need to do everything you can think of to reach them. … [Read more...]
Sales Questions You Should Be Asking
Let us talk a bit about modern buyers. They are well informed and know exactly what they want. On the other hand, they have very little patience, and highly value experience, meaning and … [Read more...]
Mastering the Skill of a Sales Development Representative
In an online world, the sales role has changed dramatically - as customers evolve, so does the sales department. This is why it is of great importance to create roles that bring results to the … [Read more...]
Why You Need to Leave BANT Behind, and What to Replace It With
In the pre-internet age, selling and lead qualification methods used to be so much simpler. Buyers didn’t have as many sources of information on your product, there were fewer competitors, products … [Read more...]
How to Create a Sales Plan
A sales plan is a strategy that defines every part of the sales process and sets clear targets and tactics. An organized sales plan is just the groundwork you need to reach your company’s sales … [Read more...]
The Importance of Timing for Sending Your Emails
On the face of it, email marketing might strike you as outdated. In reality, cold email outreach can boast some incredible success stories. And it can have an ROI that can’t be matched by any other … [Read more...]
How to Overcome 12 Common Sales Objections
One of the most challenging stages of sales is prospecting and perfecting the art of handling objections coming from our potential clients. Truth be told, at least 50% of our prospects are just not … [Read more...]
13 Effective Sales Strategies And Tips That Get Results
After you have spent resources and time developing a new product, finding people who will buy it is the next important consideration. You might be confused about the best way to approach a customer or … [Read more...]
7 Techniques for Motivating Your Sales Team
A, B, C. Always be closing. Always Be Closing. Always. Be. Closing. Many consider this monologue by Alec Baldwin from the 1992 movie Glengarry Glen Ross … [Read more...]
9 Rules for Excelling at Sales Prospecting
It might be argued that ever since the Industrial Revolution, the gap between the supply and demand in just about any industry you can think of has been widening steadily. This trend only exploded … [Read more...]
How to Sell Before, At, and After a Trade Show
Your company has just purchased a booth at a trade show and you will be in control of the booth. How can you be proactive to get your booth recognized? How can you start prospecting before the trade … [Read more...]
The Art of Crushing Your Sales Goals Explained
No matter what your business is about, there’s one thing that you should always bear in mind: you need to learn how to sell! Honing one’s sales skills isn’t something that’s important for sales … [Read more...]
How to Find Every Email You May Ever Need
Doesn’t matter which area of digital marketing you are focused on and which channels you prefer to use for lead generation and sales, you had to have been in a number of situations where having a … [Read more...]
The Power of Sales Enablement – How to Turn Your Clunky Sales Process into a Well-Oiled Machine
Only 35% of salespeople believe that marketing knows what they need. Companies that use technology effectively are 57% more successful at sales training and development than those who don’t. … [Read more...]
Have You Read Our B2B-Sales Handbook?
Let’s face it: we live in an age of consumers spoiled by an abundance of different options, choices, and technological advancements. If you don’t step up a gear and respond to their needs and … [Read more...]
8 Rules for a High-Performance Sales Development Team
Sales is challenging. Having proven rules to follow adds to predictability which is of paramount importance to every high-performance sales development team. Moreover, distinguishing between … [Read more...]
What Great Salespeople Always Do & What Average Salespeople Only Think About
"You must expect great things of yourself before you can do them."— Michael Jordan What’s a great salesperson? What differentiates them from an average one? That’s the … [Read more...]
6 Ways to Boost Your Sales During the Summer Slump
Many businesses face stagnation during the summer months while people are away on vacation. This unpleasant slump can heavily affect a company’s bottom line, so waving the white flag and thinking to … [Read more...]
6 Simple and Bulletproof Strategies for Nurturing Your Leads
Back in the 20th century, when traditional marketing was peaking, salespeople and marketers used pushy ads and commercials to attract their potential customers. So, it was perfectly normal to barge in … [Read more...]
11 Ways to Speed Up Your Sales Cycle
A salesperson’s schedule is very hectic, we all know that, but no matter what by the end of the month we have to hit our targets. Only closing counts, which means that all your efforts are worthwhile … [Read more...]
10 Closing Mistakes That Could Cost You a Deal
Closing is, undoubtedly, the hardest part of the whole sales process. Even the best salespeople have to try hard and invest a great deal of effort into getting their prospects to seal a deal. The … [Read more...]
From a Cold Lead to A Hot Deal: How to Automate Your Way Through the Sales Process
Believe it or not, but sales reps spend only 36.6% of their time selling! Isn’t it ironic that instead of calling their prospects, following up with them, nurturing them, closing deals and, you know, … [Read more...]
5 Most Important Email Metrics You Should Track and How to Improve Them
OK, so far we have established that email marketing is still huge and that its importance hasn’t been diminished by social media and other communication channels. For example, consumers who decide … [Read more...]
How to Create an Ideal Customer Profile and Buyer Personas for Your Business
Believe it or not, but even some business professionals tend to mix these two important concepts and use them interchangeably. However, despite being seemingly similar, ideal customer profiles and … [Read more...]
How to Slice Your Contact Database and Segment Your Email List for the Best Results
Your database is packed with relevant leads and yet your open and click rates aren’t exactly something to brag about, while your bottom line has hit the rock bottom. Is it possible that those who … [Read more...]
Why It’s Important to Keep Your Database Clean and How to Do That
Did you know that 66% of people change their job every year? In addition to that, almost 20% of addresses and 18% of telephone numbers change every year. We can sum it up by saying that customer data … [Read more...]
How to Create an Effective and Memorable Email Signature
Creating a good email signature is usually the last thing on your mind when you simply want to communicate a message via email. How hard can it be, you ask yourself. I’ll put my name, title, email … [Read more...]
How to Master the Fine Art of Creating Effective Call-to-Action Buttons
Click. This sound is music to marketers’ ears as they eagerly wait for conversions. How to entice visitors of your site into clicking the CTA button and purchasing your product or service? Now, … [Read more...]
Follow-up: 11 Rules to Get it Right
Cold calling is at the top of salespeople’s hate list, that’s for sure, but it seems that "follow-up" upholds second place. However, statistics show that 80% of sales require 5 follow-up phone … [Read more...]
How to Create Effective and Compelling Email Copy That Sells
In the first installment of the Best Email Marketing Practices series, we discussed the craft (or should we say art) of composing subject lines which intrigue recipients enough to open the email. Many … [Read more...]
Crafting Killer Subject Lines
Life is about the little things that make a big difference. The same can be applied to email marketing. Those couple of little words that make up a subject line are major factors when it comes to … [Read more...]
9 Outreach Strategies That Will Seriously Engage Your Audience and Land You More Sales
Reaching out to your prospects, potential business partners, influencers, and pretty much anybody you want to establish some kind of connection with can be pretty tricky. There are lots of reasons for … [Read more...]
How to Implement 7 Easy DIY Growth Hacking Tactics and Increase Your Sales
"I have not failed. I’ve just found 10,000 ways that won’t work." This quote by Thomas Edison perfectly sums up the essence of growth hacking. Relentlessly focusing on achieving rapid and sustainable … [Read more...]
How to Sabotage Your Chances of Closing Across the Sales Process
The road to hell is paved with good intentions, and sometimes with well-meaning advice. Sales is a tough game, full of challenges and rough patches, which is why you need to think everything through … [Read more...]
How to Overcome These 3 Challenges of Cold B2B Outreach and Make the Most of Your Email Campaigns
Cold outreach. Even the phrase itself is enough to send shivers down many salespeople’s spines and make their blood run cold (pun intended). Nevertheless, this old-fashioned tactic is indispensable … [Read more...]
