B2B strategies necessarily differ from their B2C cousins. While most consumers are looking for some combination of novelty, functionality, and trust, businesses are mostly looking for proven ROI. The … [Read more...]
How to Send a LinkedIn Invitation Without Sounding Spammy or Pushy
It is said today that people who don’t have social media accounts almost don’t exist. A similar analogy can be used to explain the relationship between contemporary business professionals and … [Read more...]
5 Best Practices for Sales and Marketing Alignment
Smarketing isn’t just a fancy buzzword circulating among the professionals in the industry. It’s a crucial factor for achieving the holy grail of sales – predictable revenue. As a matter of … [Read more...]
5 Useful Tips for Onboarding Your New Sales Reps
A couple of months ago, we expanded our sales team and welcomed another SDR – Hi, Mike! Although Mike is a super cool guy who learned the ropes quickly and smoothly, our senior sales reps … [Read more...]
How to Compose a Break-Up Email That Will Generate a Response
After numerous attempts to catch your prospect’s eye and get them to respond to you fail, it’s probably time to make that hard decision and bid them goodbye. Don’t hesitate to eliminate a … [Read more...]
How to Write a Prospecting Email That Will Generate a Response
It’s clear that things won’t go back to normal, at least to so quickly, which is why remote prospecting is our future. And even when social distancing is over, email prospecting will remain a helpful … [Read more...]
Autoklose vs. Woodpecker: How to Get Your Cold Email Outreach Right?
What’s the best way to generate more prospects and build your funnel quickly? In our opinion, and based on our experience, it’s cold outreach. Yup, we know rumor has it that cold email outreach … [Read more...]
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