Make a customer, not a sale. Katherine Barchetti is absolutely right about this, so it’s a good idea to reframe our perspective on closing and winning deals. Landing a sale is a challenging … [Read more...] about Tips for Building Effective Incentive Programs
4 Sales Account Management Best Practices
New customers are the lifeblood of every business, which is why lead generation should be one of the focal points of your business strategy. However, by no means this underestimates the … [Read more...] about 4 Sales Account Management Best Practices
How to Maximize Your Email Deliverability
Email marketing demands a lot of precision in order to be successful. However, most people tend to focus on their copy, CTA, and improving their emails’ subject lines. While all these elements are … [Read more...] about How to Maximize Your Email Deliverability
Why So Cold? Or How to Boost Your Cold Email Response Rate
We’ve already discussed cold emailing (and cold calling) already, but bearing in mind how tricky this strategy can be in terms of response rates, it won’t hurt to revisit it and talk it through one … [Read more...] about Why So Cold? Or How to Boost Your Cold Email Response Rate
8 Techniques for Motivating Your Sales Team
A, B, C. Always be closing. Always Be Closing. Always. Be. Closing. Many consider this monologue by Alec Baldwin from the 1992 movie Glengarry Glen Ross … [Read more...] about 8 Techniques for Motivating Your Sales Team
How to Overcome 14 Common Sales Objections
One of the most challenging stages of sales is prospecting and perfecting the art of handling objections coming from our potential clients. Truth be told, at least 50% of our prospects are just not … [Read more...] about How to Overcome 14 Common Sales Objections
How to Sell to Today’s Busy People?
Nowadays ‘busy’ is the new cool. We multitask and do a bunch of things simultaneously and the fact that the world has been hit by the ongoing pandemic doesn’t mean things any easier. We have … [Read more...] about How to Sell to Today’s Busy People?
