B2B strategies necessarily differ from their B2C cousins. While most consumers are looking for some combination of novelty, functionality, and trust, businesses are mostly looking for proven ROI. The … [Read more...]
How to Send a LinkedIn Invitation Without Sounding Spammy or Pushy
It is said today that people who don’t have social media accounts almost don’t exist. A similar analogy can be used to explain the relationship between contemporary business professionals and … [Read more...]
5 Best Practices for Sales and Marketing Alignment
Smarketing isn’t just a fancy buzzword circulating among the professionals in the industry. It’s a crucial factor for achieving the holy grail of sales – predictable revenue. As a matter of … [Read more...]
How to Write a Follow-Up Email After Your Prospect Fails to Respond
The odds are that your carefully crafted prospecting email won’t generate responses from all recipients. But that doesn’t mean that you should give up on them and leave all those business … [Read more...]
How to Write a Prospecting Email That Will Generate a Response
It’s clear that things won’t go back to normal, at least to so quickly, which is why remote prospecting is our future. And even when social distancing is over, email prospecting will remain a helpful … [Read more...]
Autoklose vs. Reply: Why Data Is the Most Important Asset and What Autoklose Has to Do With It
Back in 2016, an acquisition shook the business world – Microsoft bought LinkedIn for the price of $26.2 billion. The social media platform for professionals, by all means, has huge business … [Read more...]
Autoklose vs. Woodpecker: How to Get Your Cold Email Outreach Right?
What’s the best way to generate more prospects and build your funnel quickly? In our opinion, and based on our experience, it’s cold outreach. Yup, we know rumor has it that cold email outreach … [Read more...]
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