In a world where we’re blessed with an abundance of tech solutions for different parts of the marketing and sales process, it can be hard to make up your mind and decide what exactly you need in order … [Read more...]
5 Ways to Boost Your Outbound Marketing
In a world where everyone seems to be talking about inbound marketing, those looking to boost their outbound tactics can feel a fair bit out of place. In fact, having just googled “how to boost … [Read more...]
6 Simple and Bulletproof Strategies for Lead Nurturing
Back in the 20th century, when traditional marketing was peaking, salespeople and marketers used pushy ads and commercials to attract their potential customers. So, it was perfectly normal to barge in … [Read more...]
5 Most Important Email Metrics You Should Track and How to Improve Them
OK, so far we have established that email marketing is still huge and that its importance hasn’t been diminished by social media and other communication channels. For example, consumers who decide to … [Read more...]
Why It’s Important to Keep Your Database Clean and How to Do That
Did you know that 66% of people change their job every year? In addition to that, almost 20% of addresses and 18% of telephone numbers change every year. We can sum it up by saying that customer data … [Read more...]
How to Create an Effective and Memorable Email Signature
Creating an effective email signature is usually the last thing on your mind when you simply want to communicate a message via email. How hard can it be, you ask yourself. I’ll put my name, title, … [Read more...]
How to Master the Fine Art of Creating Effective Call-to-Action Buttons
Click. This sound is music to marketers’ ears as they eagerly wait for conversions.How to entice visitors of your site into clicking the Call-To-Action button and purchasing your product or … [Read more...]
