Cold outreach. Even the phrase itself is enough to send shivers down many salespeople’s spines and make their blood run cold (pun intended). Nevertheless, this old-fashioned tactic is … [Read more...] about How to Overcome 3 Most Common Cold Email Outreach Challenges
Why It’s Important to Keep Your Database Clean and How to Do That
Did you know that 66% of people change their job every year? In addition to that, almost 20% of addresses and 18% of telephone numbers change every year. We can sum it up by saying … [Read more...] about Why It’s Important to Keep Your Database Clean and How to Do That
What’s the Difference Between CRM and Marketing Automation
In a world where we’re blessed with an abundance of tech solutions for different parts of the marketing and sales process, it can be hard to make up your mind and decide what exactly you need in order … [Read more...] about What’s the Difference Between CRM and Marketing Automation
5 Ways to Boost Your Outbound Marketing
In a world where everyone seems to be talking about inbound marketing, those looking to boost their outbound tactics can feel a fair bit out of place. In fact, having just googled “how to boost … [Read more...] about 5 Ways to Boost Your Outbound Marketing
6 Simple and Bulletproof Strategies for Lead Nurturing
Back in the 20th century, when traditional marketing was peaking, salespeople and marketers used pushy ads and commercials to attract their potential customers. So, it was perfectly normal to barge in … [Read more...] about 6 Simple and Bulletproof Strategies for Lead Nurturing
5 Most Important Email Metrics You Should Track and How to Improve Them
OK, so far we have established that email marketing is still huge and that its importance hasn’t been diminished by social media and other communication channels. For example, consumers who decide to … [Read more...] about 5 Most Important Email Metrics You Should Track and How to Improve Them
How to Create an Effective and Memorable Email Signature
Creating an effective email signature is usually the last thing on your mind when you simply want to communicate a message via email. How hard can it be, you ask yourself. I’ll put my name, title, … [Read more...] about How to Create an Effective and Memorable Email Signature
