Dan Knowlton, Co-founder and CMO of Knowlton, a marketing agency in the U.K., joined Shawn and Ollie to discuss old-school networking and new-school creative marketing strategy.When Dan and his … [Read more...]
5 Most Important Email Metrics You Should Track and How to Improve Them
So far we have established that email marketing is still huge and that its importance hasn’t been diminished by social media and other communication channels. For example, 80% of small … [Read more...]
How to Create an Irresistible Call-to-Action Button
Click. This sound is music to marketers’ ears as they eagerly wait for conversions. How to entice your website visitors into clicking the call-to-action button and purchasing your product or … [Read more...]
7 Simple and Bulletproof Strategies for Lead Nurturing
Back in the 20th century, when traditional marketing was peaking, salespeople and marketers used pushy ads and commercials to attract their potential customers. So, it was perfectly normal to … [Read more...]
How to Overcome 3 Most Common Cold Email Outreach Challenges
Cold outreach. Even the phrase itself is enough to send shivers down many salespeople’s spines and make their blood run cold (pun intended). Nevertheless, this old-fashioned tactic … [Read more...]
What’s the Difference Between CRM and Marketing Automation
In a world where we’re blessed with an abundance of tech solutions for different parts of the marketing and sales process, it can be hard to make up your mind and decide what exactly you need in order … [Read more...]
5 Ways to Boost Your Outbound Marketing
In a world where everyone seems to be talking about inbound marketing, those looking to boost their outbound tactics can feel a fair bit out of place. In fact, having just googled “how to boost … [Read more...]
