Yes, cold outreach is still a thing and it works. Stats (and my experience) say that it’s one of the most effective methods for customer acquisition in the B2B industry. You’ve … [Read more...]
Why Are Your Emails Being Ignored and How to Break the Vicious Circle of Getting the Cold Shoulder?
So, you’ve created a great product or service that can significantly improve the life of your potential customers, and you want to shout about that from the rooftops. But, since that’s not an option, … [Read more...]
The Importance of Timing for Sending Your Emails
On the face of it, email marketing might strike you as outdated. In reality, cold email outreach can boast some incredible success stories. And it can have an ROI that can’t be matched by any other … [Read more...]
5 Ways to Boost Your Outbound Marketing
In a world where everyone seems to be talking about inbound marketing, those looking to boost their outbound tactics can feel a fair bit out of place. In fact, having just googled “how to boost … [Read more...]
How to Make the Most of Your Customer Onboarding Process and Prevent Churn
Do you want to hear the good news or the bad news first? OK, let’s go with a downer – the odds are that 75% of your new users will churn within a week. Now the good news – it’s nothing to … [Read more...]
11 Tips for Writing Emails That Will Get You Tangible Results
Email marketing is still one of the most important marketing strategies, both in the B2B and B2C industries, and it seems that’s not about to change soon. It is considered one of the most … [Read more...]
How to Put Finishing Touches to Your Email If You Want to Klose the Deal
Despite the fact that email has been with us for quite a while now, and that is one of the most popular means of communication, a lot of us are still struggling to find just the right phrasing for … [Read more...]
Best Practices For Writing a Professional Email
Email as a form of communication is so popular that we send around 269 billion emails per day. This also goes for receiving emails. An average professional receives around 121 emails per … [Read more...]
Best Out-of-Office Email Templates
It's finally that time of the year - you are going on a much-needed vacation and it's time to sort out your work before you go. One of the most important things to do when leaving office is to create … [Read more...]
How To Send an Email
Everyone can send an email, but not everyone knows how to send an effective email. For an email to be effective and drive desired results we must make it personal, relevant, timely, and … [Read more...]
How to Create the Best Follow-Up Email Strategy
Here is a situation you probably experienced a number of times. You are working tirelessly to generate new leads, create the best prospecting strategy, write the perfect outreach email. You send the … [Read more...]
6 Ways to Boost Your Sales During the Summer Slump
Many businesses face stagnation during the summer months while people are away on vacation. This unpleasant slump can heavily affect a company’s bottom line, so waving the white flag and thinking to … [Read more...]
5 Tips on How to Find Your Way Into Your Prospects’ Inboxes
Many marketers, especially newbies, frequently find themselves questioning the effectiveness of email marketing. This marketing strategy has been around for quite some time and it managed to survive … [Read more...]
6 Simple and Bulletproof Strategies for Nurturing Your Leads
Back in the 20th century, when traditional marketing was peaking, salespeople and marketers used pushy ads and commercials to attract their potential customers. So, it was perfectly normal to barge in … [Read more...]
11 Ways to Speed Up Your Sales Cycle
A salesperson’s schedule is very hectic, we all know that, but no matter what by the end of the month we have to hit our targets. Only closing counts, which means that all your efforts are worthwhile … [Read more...]
10 Closing Mistakes That Could Cost You a Deal
Closing is, undoubtedly, the hardest part of the whole sales process. Even the best salespeople have to try hard and invest a great deal of effort into getting their prospects to seal a deal. The … [Read more...]
5 Most Important Email Metrics You Should Track and How to Improve Them
OK, so far we have established that email marketing is still huge and that its importance hasn’t been diminished by social media and other communication channels. For example, consumers who decide … [Read more...]
How to Create an Ideal Customer Profile and Buyer Personas for Your Business
Believe it or not, but even some business professionals tend to mix these two important concepts and use them interchangeably. However, despite being seemingly similar, ideal customer profiles and … [Read more...]
How to Slice Your Contact Database and Segment Your Email List for the Best Results
Your database is packed with relevant leads and yet your open and click rates aren’t exactly something to brag about, while your bottom line has hit the rock bottom. Is it possible that those who … [Read more...]
Why It’s Important to Keep Your Database Clean and How to Do That
Did you know that 66% of people change their job every year? In addition to that, almost 20% of addresses and 18% of telephone numbers change every year. We can sum it up by saying that customer data … [Read more...]
How to Create an Effective and Memorable Email Signature
Creating a good email signature is usually the last thing on your mind when you simply want to communicate a message via email. How hard can it be, you ask yourself. I’ll put my name, title, email … [Read more...]
How to Master the Fine Art of Creating Effective Call-to-Action Buttons
Click. This sound is music to marketers’ ears as they eagerly wait for conversions. How to entice visitors of your site into clicking the CTA button and purchasing your product or service? Now, … [Read more...]
Follow-up: 11 Rules to Get it Right
Cold calling is at the top of salespeople’s hate list, that’s for sure, but it seems that "follow-up" upholds second place. However, statistics show that 80% of sales require 5 follow-up phone … [Read more...]
How to Create Effective and Compelling Email Copy That Sells
In the first installment of the Best Email Marketing Practices series, we discussed the craft (or should we say art) of composing subject lines which intrigue recipients enough to open the email. Many … [Read more...]
Crafting Killer Subject Lines
Life is about the little things that make a big difference. The same can be applied to email marketing. Those couple of little words that make up a subject line are major factors when it comes to … [Read more...]
How to Sabotage Your Chances of Closing Across the Sales Process
The road to hell is paved with good intentions, and sometimes with well-meaning advice. Sales is a tough game, full of challenges and rough patches, which is why you need to think everything through … [Read more...]
How to Overcome These 3 Challenges of Cold B2B Outreach and Make the Most of Your Email Campaigns
Cold outreach. Even the phrase itself is enough to send shivers down many salespeople’s spines and make their blood run cold (pun intended). Nevertheless, this old-fashioned tactic is indispensable … [Read more...]
