Many businesses face stagnation during the summer months while people are away on vacation. This unpleasant slump can heavily affect a company’s bottom line, so waving the white flag and thinking to … [Read more...]
5 Tips on How to Find Your Way Into Your Prospects’ Inboxes
Many marketers, especially newbies, frequently find themselves questioning the effectiveness of email marketing. This marketing strategy has been around for quite some time and it managed to … [Read more...]
6 Simple and Bulletproof Strategies for Nurturing Your Leads
Back in the 20th century, when traditional marketing was peaking, salespeople and marketers used pushy ads and commercials to attract their potential customers. So, it was perfectly normal to … [Read more...]
11 Ways to Speed Up Your Sales Cycle
A salesperson’s schedule is very hectic, we all know that, but no matter what by the end of the month we have to hit our targets. Only closing counts, which means that all your efforts are … [Read more...]
10 Closing Mistakes That Could Cost You a Deal
Closing is, undoubtedly, the hardest part of the whole sales process. Even the best salespeople have to try hard and invest a great deal of effort into getting their prospects to seal a … [Read more...]
5 Most Important Email Metrics You Should Track and How to Improve Them
OK, so far we have established that email marketing is still huge and that its importance hasn’t been diminished by social media and other communication channels. For example, consumers who … [Read more...]
How to Create an Ideal Customer Profile and Buyer Personas for Your Business
Believe it or not, but even some business professionals tend to mix these two important concepts and use them interchangeably. However, despite being seemingly similar, ideal customer … [Read more...]
How to Slice Your Contact Database and Segment Your Email List for the Best Results
Your database is packed with relevant leads and yet your open and click rates aren’t exactly something to brag about, while your bottom line has hit the rock bottom. Is it possible that those … [Read more...]
Why It’s Important to Keep Your Database Clean and How to Do That
Did you know that 66% of people change their job every year? In addition to that, almost 20% of addresses and 18% of telephone numbers change every year. We can sum it up by saying that … [Read more...]
How to Create an Effective and Memorable Email Signature
Creating a good email signature is usually the last thing on your mind when you simply want to communicate a message via email. How hard can it be, you ask yourself. I’ll put my name, title, email … [Read more...]
How to Master the Fine Art of Creating Effective Call-to-Action Buttons
Click. This sound is music to marketers’ ears as they eagerly wait for conversions. How to entice visitors of your site into clicking the CTA button and purchasing your product or service? … [Read more...]
Follow-up: 11 Rules to Get it Right
Cold calling is at the top of salespeople’s hate list, that’s for sure, but it seems that "follow-up" upholds second place. However, statistics show that 80% of sales require 5 follow-up phone … [Read more...]
How to Create Effective and Compelling Email Copy That Sells
In the first installment of the Best Email Marketing Practices series, we discussed the craft (or should we say art) of composing subject lines which intrigue recipients enough to open the email. Many … [Read more...]
Crafting Killer Subject Lines
Life is about the little things that make a big difference. The same can be applied to email marketing. Those couple of little words that make up a subject line are major factors when it comes … [Read more...]
How to Sabotage Your Chances of Closing Across the Sales Process
The road to hell is paved with good intentions, and sometimes with well-meaning advice. Sales is a tough game, full of challenges and rough patches, which is why you need to think everything through … [Read more...]
How to Overcome These 3 Challenges of Cold B2B Outreach and Make the Most of Your Email Campaigns
Cold outreach. Even the phrase itself is enough to send shivers down many salespeople’s spines and make their blood run cold (pun intended). Nevertheless, this old-fashioned tactic is indispensable … [Read more...]
