Believe it or not, but even some business professionals tend to mix these two important concepts and use them interchangeably. However, despite being seemingly similar, ideal customer profiles and … [Read more...]
Why It’s Important to Keep Your Database Clean and How to Do That
Did you know that 66% of people change their job every year? In addition to that, almost 20% of addresses and 18% of telephone numbers change every year. We can sum it up by saying … [Read more...]
You’re Leaving the Money on the Table by Not Leveraging These Demand Generation Strategies
Companies that publish more than 16 blog posts a month generate 4.5 times more leads than those that blog fewer than 4 times a month. The math is clear, but are we talking about lead … [Read more...]
How to Create and Deliver a Killer Sales Presentation
Death by PowerPoint is real, and we’ve all had a sad opportunity to experience that phenomenon which is capable of putting even an insomniac to sleep in a split second. Sales presentations are … [Read more...]
4 Ways to Make Your Content Work for Your Business
Long gone are the days when traditional marketing could cut it and attract your audience towards considering your product and service. Nowadays everything practically revolves around … [Read more...]
6 Types of Video That Will Skyrocket Your Conversions and Profit
Content still rules big time! No matter what industry you’re in, it’s essential to educate, entertain, and compel your prospects as that will get them more attached to your brand and increase … [Read more...]
6 Ways to Boost Your Sales During the Summer Slump
Many businesses face a decrease in summer sales while people are away on vacation. This unpleasant slump can heavily affect a company’s bottom line, so waving the white flag and thinking to yourself … [Read more...]
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