Make a customer, not a sale. Katherine Barchetti is absolutely right about this, so it’s a good idea to reframe our perspective on closing and winning deals. Landing a sale is a challenging … [Read more...] about Tips for Building Effective Incentive Programs
5 Mistakes That Rich and Successful People Never Make
Achieving success takes a lot of hard work, numerous sacrifices, and a little luck. But, as we know, there’s no shortcut to success – you’ll need to travel that bumpy road full of different … [Read more...] about 5 Mistakes That Rich and Successful People Never Make
7 Common Mistakes That Can Hinder the Growth of Your Business
The statistics on the longevity of small businesses may not be too comforting. According to the most recent stats, around 50% of all businesses pass the five-year mark, while only about 30% … [Read more...] about 7 Common Mistakes That Can Hinder the Growth of Your Business
6 Things You Can Do to Cope With the Stress of Growing Your Business
Starting your business and working for yourself can be an exciting new direction in your career. Why work for somebody else and put up with being bossed around by soul-crushing micromanagers … [Read more...] about 6 Things You Can Do to Cope With the Stress of Growing Your Business
First-Hand Tips for Growing Your Business and Expanding Your Customer Base: Part 2
This is the second part of our crash course on how to grow your business and expand your customer base. I’ve already discussed how I landed a really important deal with Rogers, and this blog … [Read more...] about First-Hand Tips for Growing Your Business and Expanding Your Customer Base: Part 2
First-Hand Tips for Growing Your Business and Expanding Your Customer Base: Part 1
Running your own business can be tough. But one thing that’s even more complex is setting it up and get the ball rolling. Building your product or service, landing your first … [Read more...] about First-Hand Tips for Growing Your Business and Expanding Your Customer Base: Part 1
What is Brand Equity and How to Maximize It
Great products sell themselves. I couldn’t agree more with Kevin Systrom, co-founder of Instagram, but as a salesperson and a business owner, I have to say that although indispensable, … [Read more...] about What is Brand Equity and How to Maximize It
