Pursuing VC funding versus bootstrapping is a personal decision for founders, guided by their personal priorities and business goals. The process of scaling takes time and careful … [Read more...]
First-Hand Tips for Expanding Your Customer Base
Running your own business can be tough. But one thing that’s even more complex is setting it up and getting the ball rolling. Building your product or service, landing your first … [Read more...]
Tips for Building Effective Incentive Programs
Make a customer, not a sale. Katherine Barchetti is absolutely right about this, so it’s a good idea to reframe our perspective on closing and winning deals. Landing a sale is a challenging … [Read more...]
5 Mistakes That Rich and Successful People Never Make
Achieving success takes a lot of hard work, numerous sacrifices, and a little luck. But, as we know, there’s no shortcut to success – you’ll need to travel that bumpy road full of different … [Read more...]
7 Common Mistakes That Can Hinder the Growth of Your Business
The statistics on the longevity of small businesses may not be too comforting. According to the most recent stats, around 50% of all businesses pass the five-year mark, while only about 30% … [Read more...]
6 Things You Can Do to Cope With the Stress of Growing Your Business
Starting your business and working for yourself can be an exciting new direction in your career. Why work for somebody else and put up with being bossed around by soul-crushing micromanagers … [Read more...]
What is Brand Equity and How to Maximize It
Great products sell themselves. I couldn’t agree more with Kevin Systrom, co-founder of Instagram, but as a salesperson and a business owner, I have to say that although indispensable, … [Read more...]
