“A brand is the set of expectations, memories, stories, and relationships that, taken together for a consumer’s decision to choose one product or service over another.” Seth Godin … [Read more...] about A Brief Guide to Branding in 2020
Online retailers raked in a whopping $6.2 billion during Black Friday 2018. But it’s the stat provided by Mastercard Spending Pulse, according to which the cumulative online and offline sales … [Read more...] about Does Seasonal Marketing Really Work?
Great products sell themselves. I couldn’t agree more with Kevin Systrom, co-founder of Instagram, but as a salesperson and a business owner, I have to say that although indispensable, … [Read more...] about What is Brand Equity and How to Maximize It