Sales isn’t pitching your product to any random person who lands on your website or clicks on your ad, and hoping for the best. Modern sales heavily relies on data on customers, their needs, … [Read more...]
Top B2B Appointment Setting Tips to Try in 2022
Lead generation, the first part of your sales process, is a complex, resource-intensive, and time-consuming endeavor. Without it, you’ll end up with a depleted pipeline and no sales opportunities … [Read more...]
Important Things To Know Before Launching a B2B Podcast
James Carbary knew he liked content marketing, but he didn’t set out to host a podcast. In January 2015, James founded Sweet Fish Media, a blog writing agency. Sweet Fish started writing … [Read more...]
5 Most Important Email Metrics You Should Track and How to Improve Them
So far we have established that email marketing is still huge and that its importance hasn’t been diminished by social media and other communication channels. For example, 80% of small … [Read more...]
9 Outreach Strategy Examples That Will Engage Your Audience
Reaching out to your prospects, potential business partners, influencers, and pretty much anybody you want to establish some kind of connection with can be pretty tricky. There are lots of … [Read more...]
Ways to Boost Summer Sales and Avoid a Seasonal Slump
Summer is, in general, a pretty slow season for many businesses. Many prospects can’t wait to clock out and start their vacation or staycation, so no wonder that you’ll be getting that “call … [Read more...]
Email Copywriting: How To Create Effective Email Copy That Converts
Email marketing is still one of the most effective and profitable strategies as it generates an exceptionally high ROI – for every $1 you spend you’ll earn $38. This is why many small … [Read more...]
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