Let’s face it: we live in an age of consumers spoiled by an abundance of different options, choices, and technological advancements. If you don’t step up a gear and respond to their needs and … [Read more...]
8 Rules for a High-Performance Sales Development Team
Sales is challenging. Having proven rules to follow adds to predictability which is of paramount importance to every high-performance sales development team. Moreover, distinguishing between … [Read more...]
What Great Salespeople Always Do & What Average Salespeople Only Think About
"You must expect great things of yourself before you can do them."— Michael Jordan What’s a great salesperson? What differentiates them from an average one? That’s the … [Read more...]
6 Ways to Boost Your Sales During the Summer Slump
Many businesses face stagnation during the summer months while people are away on vacation. This unpleasant slump can heavily affect a company’s bottom line, so waving the white flag and thinking to … [Read more...]
5 Tips on How to Find Your Way Into Your Prospects’ Inboxes
Many marketers, especially newbies, frequently find themselves questioning the effectiveness of email marketing. This marketing strategy has been around for quite some time and it managed to survive … [Read more...]
6 Simple and Bulletproof Strategies for Nurturing Your Leads
Back in the 20th century, when traditional marketing was peaking, salespeople and marketers used pushy ads and commercials to attract their potential customers. So, it was perfectly normal to barge in … [Read more...]
11 Ways to Speed Up Your Sales Cycle
A salesperson’s schedule is very hectic, we all know that, but no matter what by the end of the month we have to hit our targets. Only closing counts, which means that all your efforts are worthwhile … [Read more...]
10 Closing Mistakes That Could Cost You a Deal
Closing is, undoubtedly, the hardest part of the whole sales process. Even the best salespeople have to try hard and invest a great deal of effort into getting their prospects to seal a deal. The … [Read more...]
From a Cold Lead to A Hot Deal: How to Automate Your Way Through the Sales Process
Believe it or not, but sales reps spend only 36.6% of their time selling! Isn’t it ironic that instead of calling their prospects, following up with them, nurturing them, closing deals and, you know, … [Read more...]
5 Most Important Email Metrics You Should Track and How to Improve Them
OK, so far we have established that email marketing is still huge and that its importance hasn’t been diminished by social media and other communication channels. For example, consumers who decide … [Read more...]
How to Create an Ideal Customer Profile and Buyer Personas for Your Business
Believe it or not, but even some business professionals tend to mix these two important concepts and use them interchangeably. However, despite being seemingly similar, ideal customer profiles and … [Read more...]
How to Slice Your Contact Database and Segment Your Email List for the Best Results
Your database is packed with relevant leads and yet your open and click rates aren’t exactly something to brag about, while your bottom line has hit the rock bottom. Is it possible that those who … [Read more...]
Why It’s Important to Keep Your Database Clean and How to Do That
Did you know that 66% of people change their job every year? In addition to that, almost 20% of addresses and 18% of telephone numbers change every year. We can sum it up by saying that customer data … [Read more...]
How to Create an Effective and Memorable Email Signature
Creating a good email signature is usually the last thing on your mind when you simply want to communicate a message via email. How hard can it be, you ask yourself. I’ll put my name, title, email … [Read more...]
Follow-up: 11 Rules to Get it Right
Cold calling is at the top of salespeople’s hate list, that’s for sure, but it seems that "follow-up" upholds second place. However, statistics show that 80% of sales require 5 follow-up phone … [Read more...]
How to Create Effective and Compelling Email Copy That Sells
In the first installment of the Best Email Marketing Practices series, we discussed the craft (or should we say art) of composing subject lines which intrigue recipients enough to open the email. Many … [Read more...]
Crafting Killer Subject Lines
Life is about the little things that make a big difference. The same can be applied to email marketing. Those couple of little words that make up a subject line are major factors when it comes to … [Read more...]
9 Outreach Strategies That Will Seriously Engage Your Audience and Land You More Sales
Reaching out to your prospects, potential business partners, influencers, and pretty much anybody you want to establish some kind of connection with can be pretty tricky. There are lots of reasons for … [Read more...]
How to Implement 7 Easy DIY Growth Hacking Tactics and Increase Your Sales
"I have not failed. I’ve just found 10,000 ways that won’t work." This quote by Thomas Edison perfectly sums up the essence of growth hacking. Relentlessly focusing on achieving rapid and sustainable … [Read more...]
How to Sabotage Your Chances of Closing Across the Sales Process
The road to hell is paved with good intentions, and sometimes with well-meaning advice. Sales is a tough game, full of challenges and rough patches, which is why you need to think everything through … [Read more...]
How to Overcome These 3 Challenges of Cold B2B Outreach and Make the Most of Your Email Campaigns
Cold outreach. Even the phrase itself is enough to send shivers down many salespeople’s spines and make their blood run cold (pun intended). Nevertheless, this old-fashioned tactic is indispensable … [Read more...]
