B2B strategies necessarily differ from their B2C cousins. While most consumers are looking for some combination of novelty, functionality, and trust, businesses are mostly looking for proven ROI. The … [Read more...]
How to Create an Ideal Customer Profile and Buyer Personas for Your Business
Believe it or not, but even some business professionals tend to mix these two important concepts and use them interchangeably. However, despite being seemingly similar, ideal customer profiles and … [Read more...]
How to Create Compelling and Effective Email Copy That Sells
In the first installment of the Best Email Marketing Practices series, we discussed the craft (or should we say art) of composing subject lines which intrigue recipients enough to open the email. Many … [Read more...]
Why It’s Important to Keep Your Database Clean and How to Do That
Did you know that 66% of people change their job every year? In addition to that, almost 20% of addresses and 18% of telephone numbers change every year. We can sum it up by saying … [Read more...]
How to Keep Your B2B Sales Strong During the Coronavirus Crisis
Every crisis of global proportions always takes its toll on the economy and decimates startups, SMBs, and enterprises equally. While it’s true that we currently witness bouts of panic buying … [Read more...]
9 Outreach Strategy Examples That Will Engage Your Audience and Land You More Sales
Reaching out to your prospects, potential business partners, influencers, and pretty much anybody you want to establish some kind of connection with can be pretty tricky. There are lots of reasons for … [Read more...]
How to Revive Your B2B Storytelling
Within the world of business, it’s the people who make buying decisions. Granted that we can analyze their consumer behavior, they are more than numbers and viewing them as so can limiting. After all, … [Read more...]
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