One of the most challenging stages of sales is prospecting and perfecting the art of handling objections coming from our potential clients.
Truth be told, at least 50% of our prospects are just not a good fit for what we are trying to sell, and there is not a lot we can do to change that.
Here’s how you can recognize and disqualify such bad prospects so that you and your team don’t waste time trying to nurture them.
But well-qualified prospects usually have objections too. And we are not talking about excuses some prospects make in order to brush you off, which you can easily recognize.
To know how to handle relevant objections when they appear, can make a huge difference in your sales pitch.
Here are some of the most common objections, and tips on how to best overcome them.
- 1. It’s About Money
- 2. I Need to Check With My Boss
- 3. It’s Not Our Priority
- 4. I’m Using a Different Solution
- 5. I Haven’t Heard About Your Company Before
- 6. We Are Doing Great in That Area
- 7. You Don’t Have This Feature
- 8. I Don’t Like Contracts
- 9. We Don’t Have Time Right Now
- 10. I’ve Had a Bad Experience With This
- 11. It’s Too Complicated to Use
- 12. I Can Find This Product/Service Cheaper
- 13. We’ve Got So Much on the Plate Right Now
- 14. I Have to Think About It
1. It’s About Money
Most objections have something to do with your prospects’ budget or your price. Make sure that you’re ready for this important conversation from the very beginning, many prospects you get in touch with will probably want to discuss it during your first talk.
To handle this kind of objections effectively, you should start demonstrating the unique value of your offer as soon as you get into prospecting, and let your potential customers have a clear and timely insight into all the benefits they get if they decide to purchase from you.
When the prospect says that your product/service is expensive, you have to focus on the context to make sure you know what they are implying. It is a good idea to give your prospects some time to object and voice their concerns, which you can listen to and help summarize.
You may conclude that your prospect sees the value of your product but just can’t afford it at the moment. The prospect might be having cash flow issues, or they might have burned all of their yearly budgets, so you can postpone the deal arrangements for later. If they see the unique value of your offer, and you nurture this prospect through, closing the sale after the finances are ensured shouldn’t be the problem.
But, the chances are high that your prospects simply don’t understand the unique value your offer brings, so you’ve got to provide them with something they can relate to in order to get the idea.
A good way to try to reverse this objection into opportunity is to:
- use a case study of a company which has made substantial progress with your help,
- show your prospects specific examples of how your product/service will solve a problem for them,
- provide your service for free, during a limited time, so that your prospect could ease the pricing pressure and make sure they are aware of all the benefits firsthand.
2. I Need to Check With My Boss
Often, the objections are related to the authority or ability to make a purchase.
Your prospect can tell you that they are not authorized to sign your sale, or that they need to convince/consult their team/boss.
Surely, this is when you need to find out who the decision makers are and get them in the room too so that you can hear about their concerns and address them. It is a good idea to try to arrange a meeting right away.
But sometimes, insisting on talking to the team can be a sign that your prospect is procrastinating with making a decision. Then, you need to follow up with your questions and find the true reason behind this procrastination and address it.
It may be they still don’t see the value of your offer, so you should adjust your value proposition and check the first step in which we discuss how to help your prospect understand the value of your offer.
But, there’s something else that you can do before you even get into this kind of situation.
Reach out to a decision maker directly.
Now, this can be complex because their contact information isn’t readily available.
But with Autoklose and its huge, searchable database filled with almost 30 million clean, verified B2B leads, all you have to do is narrow your search down to decision makers and contact them right away with your proposal.
That way you won’t have to pitch your offer to someone who doesn’t have the authority to make a decision.
3. It’s Not Our Priority
This one is often used as a shrug-off line and an excuse for something else. Professionals can always find some time to talk about methods to grow their business faster or earn more money, so that is exactly what you need to give them.
Your prospects, at the moment, simply don’t realize that they need you, and if you still want to make some progress with them, you need to make your way up their top-priority list.
Make them understand all the benefits they will get, focus on the part of the bargain which will help them make more profit faster, as that will definitely capture their attention.
So, instead of talking about all the great specs and features of your product or service, make sure to stress how it can help them solve their biggest pain points.
4. I’m Using a Different Solution
Great. Half of your job here is done – your prospect is quite aware of their needs.
And you are quite aware your prospect won’t just go to their current service provider and ask to cancel their deal.
But even if they’re locked in a certain deal, you shouldn’t give up because they will have you in mind once they’re a free agent in search of a service provider.
All you can do is provide them with information on how you differ from your competitors and what extra value will you bring to the table.
Make sure to follow up with them on a regular basis to inform them about your latest upgrades and stay on their radar.
5. I Haven’t Heard About Your Company Before
Which just might be the case.
So, you need to provide your prospect the relevant information concerning the nature of your business and your offer, so they can find a reason to continue your communication. Watch out for their next reaction and see how you can interest them in hearing more about the benefits of your product or service.
To be completely ready for this kind of encounter, you need to prepare well in advance and research your prospect in detail so that you can pinpoint their pain points accurately and align your offer with them.
The more you know about them, the better you’ll present your offer. Not all your prospects have the same pain points, needs, and interests, which is why your every pitch has to be highly personalized if you want it to work.
6. We Are Doing Great in That Area
Maybe they truly are, but still, things can always get better.
That’s why you need to get more information about a solution they are using for the challenges they face.
You might notice an opportunity to add an extra value to your offer, by differentiating your company or your service/product from your competitors – an extra feature or another payment option, whatever makes your customer tick.
This is the moment where you should rely on your sales skills to convince your prospect that you’re the best option for them.
If you need more ideas on how to unleash your inner salesperson and nail your sales pitch even if your prospect seemingly don’t need your assistance at the moment, check out our blog post on what makes a great salesperson, which was co-written with the help of our LinkedIn community.
7. You Don’t Have This Feature
This objection is a clear sign of what your prospect needs from you, as well as when it’s the best time to continue your conversation.
You can ask for the kind of the features your prospect is looking for and see if you can offer something similar.
However, in case you don’t have a particular feature, it’s a good idea to ask your existing customers whether they would find that particular feature useful. If their feedback is positive, then you should consider updating your product and adding it.
After you do that, reach out to the prospect who objected to your product not having it and ask them whether their expectations have been met now that you can offer them exactly what they need.
This new feature will also be great for convincing your free-trial prospects to finally make a purchase, given that you’ve delivered added value. Similarly, you can use it for the upselling purposes and offering your existing customers to switch to a more advanced subscription plan.
8. I Don’t Like Contracts
Strange as it may seem, this can be one of the objections that you might encounter.
Some people just don’t like to be locked in contracts, even if they are more affordable.
Instead of trying to convince them to make an exception, try to offer them a month-to-month plan during which they can test your product/service and offer them a lower price if they go for a long term commitment.
9. We Don’t Have Time Right Now
Your prospect may really be too busy with other challenges which need to be addressed urgently, or just don’t have enough mental energy to think another offer through.
If this is the case with your customer’s objection, you just need to follow up and catch your prospect in the right moment, so you could make your unique value proposition.
If you happen to hear this one, make sure to secure another follow-up, by letting them know that you’ll reach out in a week or two, so that they can expect your email or call.
It would be even better if you could schedule the next meeting during which you’ll have their undivided attention and an opportunity to present your product’s benefits.
However, since this isn’t always the case, Autoklose has the next best thing – an automated scheduling option.
Our latest integration with Calendly, a meeting scheduling tool, allows you to create a link to your calendar and add it to your emails, website, or even email signature so that your prospects can easily and seamlessly book a meeting with you without having to email you back and forth until you agree on the right time slot. With this integration, your prospects can simply click on the link to your calendar, pick the time slot that suits them, and book a meeting. Absolutely hassle-free.
10. I’ve Had a Bad Experience With This
Prospects who have had a bad experience with a product/service similar to the one you are offering can sometimes be reluctant to close the deal, but this doesn’t necessarily have to be the end of your conversation.
You can ask them to tell you more about their previous experience and try to understand their pain points.
If you show them empathy (which is one of the most common traits among all the great salespeople) and put an emphasis on the way your product/service is different, you can overcome this objection.
Social proof, such as your existing users’ reviews or testimonials, can help you present your company in a more credible and trustworthy light, which can be of critical importance when it comes to the prospects who tend to be suspicious due to their past negative experiences.
11. It’s Too Complicated to Use
Your prospects can have doubts about whether they will be able to use the advantages of your product/service.
You can try to find out what are the specific features that are giving them trouble and remind them of your customer support when there is a need for a practical guide through certain issues.
However, in order to overcome this objection, it’s best to provide your confused prospect with the links to your knowledge database. You do have one, don’t you?
Offer them a list of all the relevant topics in the form of blog posts, videos, and how-to guides that they can read and solve any potentially confusing issues.
Apart from blog posts and videos on all the relevant topics regarding the use of Autoklose, we also have a database of articles which address frequently asked questions by our existing users, so that our prospects can always check the setup manuals and see how it’s actually easy to configure everything and make the most of our sales automation platform.
12. I Can Find This Product/Service Cheaper
If you hear such an objection, you will have to dig into it a bit deeper, if you hope to move things forward.
Don’t even think about reducing your price. Instead of that, it’s a good idea to know your competitors so that you can easily explain the difference in the quality or features between your and their product to your prospects.
Again, insisting on the value which your offer provides is the best way to overcome such an objection. If your prospect still insists that your price tag is hefty, even after you’ve explained them why your product offers more features and better value for money, it’s a sign that they’re not serious and that you shouldn’t be wasting your time with them.
Handling objections is a crucial part of your sales process, as it enables you to distinguish between qualified prospects who are worthy of your efforts and those who don’t have the potential to turn into your paying customers and to whom you should say goodbye. Keep track of your own successful ways to handle these objections, as you will be better prepared the next time such an issue comes up.
13. We’ve Got So Much on the Plate Right Now
With the current pandemic raging all around the world at the moment, it’s not very unlikely to get such a response.
Moreover, you should be prepared to hear something like this more often than not.
However, despite the fact that you should be empathetic and understanding when it comes to the situation in which many businesses have found themselves, you should still not give up on your prospect.
First of all, it’s important to establish whether you aren’t dealing with a tire kicker that will only waste your time.
Don’t hesitate to get to the bottom of the problem right away. In other words, when you hear the dreaded “There’s so much going on right now. Call me back next month/quarter/year,” ask them directly what they expect to be different then.
Be polite, but try to unearth what kind of change they’re hoping for, to see whether they’re just trying to make a lame excuse or they’re really in a bad place.
If it’s the former, you can call it quits, because that prospect doesn’t actually have an intention to purchase from you. Accept that and move on. Maybe it’s for the better because in that case, you’re dealing with a prospect that’s not the right fit for your business, and the other way round.
On the other hand, if your prospects start talking about the challenges they’re facing at the moment, you can provide some additional value by offering them premium features for a regular price, or allow them to purchase just a couple of features they need at a lower price. Find the right pricing model, and you’ll score yourself a loyal customer.
14. I Have to Think About It
This doesn’t sound like a harsh brush-off, does it?
However, it’s actually a combo of a couple of the above objections – budget, authority, need, and timing.
These prospects will frequently ask you to send them more information and give them some time to think about your offer, and it’s very likely that you won’t hear from them ever again.
Although their intentions are basically good, they’re not invested in this deal.
The worst thing you can do is handle them the responsibility to follow up – that’s practically giving them control over your entire conversation because you’ll be the one waiting for them to decide and call you back.
Instead of that, insist on setting a date for your next call, and tell them that you’ll reach out.
In order to additionally improve your odds of closing this deal and eliminating more objections down the road, you can ask additional sales questions such as what they would like you to include in your informational email or any similar open-ended questions to get them to talk.
This way, you’ll be able to break the ice and get the conversation going.