Cold calling vs email prospecting? This dilemma is frequently faced by marketers and salespeople. Which sales strategy is better? And neither tactic is something that they like doing … [Read more...] about Cold Calling vs Cold Emailing: Which Sales Strategy Is Better?
In recent years, there has been a widespread debate across the blogosphere concerning B2B cold calling. Some marketing pundits see cold calling as dead due to the changing nature of business … [Read more...] about 7 Tips for B2B Cold Calling Success
126! That’s the number of emails that an average employee sends and receives. On a daily basis! So, what happens when you send an email with your amazing offer to your target audience? It’s most … [Read more...] about The Best Practices for Increasing Email Engagement
We’ve already discussed cold emailing (and cold calling) already, but bearing in mind how tricky this strategy can be in terms of response rates, it won’t hurt to revisit it and talk it through one … [Read more...] about Why So Cold? Or How to Boost Your Cold Email Response Rate
Cold outreach. Even the phrase itself is enough to send shivers down many salespeople’s spines and make their blood run cold (pun intended). Nevertheless, this old-fashioned tactic … [Read more...] about How to Overcome 3 Most Common Cold Email Outreach Challenges
Video is an incredibly powerful tool for getting attention, communicating clearly, and creating lasting impressions. It captures layers of human communication that text never could such as tone, … [Read more...] about The Best Ways To Use Video In Email
On the face of it, email marketing might strike you as outdated. In reality, cold email outreach can boast some incredible success stories. And it can have an ROI that can’t be matched by any other … [Read more...] about The Importance of Timing for Sending Your Emails