Cold calling vs email prospecting? This dilemma is frequently faced by marketers and salespeople. Which sales strategy is better? And neither tactic is something that they like doing … [Read more...] about Cold Calling vs Cold Emailing: Which Sales Strategy Is Better?
In recent years, there has been a widespread debate across the blogosphere concerning B2B cold calling. Some marketing pundits see cold calling as dead due to the changing nature of business … [Read more...] about 7 Tips for B2B Cold Calling Success
How are your cold emailing efforts going? If the answer is "not good", there might be a reason for that. Do your emails look like this one that I recently received? If so, the good news is … [Read more...] about 5 Reasons Why I Didn’t Respond To Your Cold Email
Emails are an unavoidable means of business communication. They can’t be classified as either letters or conversations, but as the evolution and combination of those two communication … [Read more...] about How To End An Email: 39 Examples of Email Closings
Writing and sending emails are part and parcel of anyone’s professional life. Marketers send emails to consumers to promote their products. Businesses that are looking to increase brand awareness and … [Read more...] about 6 Mistakes You Need to Avoid In Your Introduction Emails
I’ve started experimenting with cold email prospecting and have always thought I was a creative writer. It turns out, creativity alone is not enough to have prospecting success. Whether … [Read more...] about Nail Your Cold Email: 3 Things We Learned Analyzing 683,000 Emails
Email marketing is crucial to the success of your business. It is still one of the most effective forms of marketing there is, and you’ll need to implement proven email marketing strategies if you … [Read more...] about 6 Marketing Theories You Should Know and How to Apply Them to Email Marketing