Believe it or not, but sales reps spend only 36.6% of their time selling! Isn’t it ironic that instead of calling their prospects, following up with them, nurturing them, closing deals and, you know, … [Read more...]
5 Most Important Email Metrics You Should Track and How to Improve Them
OK, so far we have established that email marketing is still huge and that its importance hasn’t been diminished by social media and other communication channels. For example, consumers who … [Read more...]
How to Create an Ideal Customer Profile and Buyer Personas for Your Business
Believe it or not, but even some business professionals tend to mix these two important concepts and use them interchangeably. However, despite being seemingly similar, ideal customer … [Read more...]
How to Slice Your Contact Database and Segment Your Email List for the Best Results
Your database is packed with relevant leads and yet your open and click rates aren’t exactly something to brag about, while your bottom line has hit the rock bottom. Is it possible that those … [Read more...]
How to Implement 7 Easy DIY Growth Hacking Tactics and Increase Your Sales
"I have not failed. I’ve just found 10,000 ways that won’t work." This quote by Thomas Edison perfectly sums up the essence of growth hacking. Relentlessly focusing on achieving rapid and … [Read more...]
How to Sabotage Your Chances of Closing Across the Sales Process
The road to hell is paved with good intentions, and sometimes with well-meaning advice. Sales is a tough game, full of challenges and rough patches, which is why you need to think everything through … [Read more...]
How to Overcome These 3 Challenges of Cold B2B Outreach and Make the Most of Your Email Campaigns
Cold outreach. Even the phrase itself is enough to send shivers down many salespeople’s spines and make their blood run cold (pun intended). Nevertheless, this old-fashioned tactic is indispensable … [Read more...]
