I’m not rich enough to buy cheap things, says an old proverb. And this pearl of wisdom is perfectly applicable to our contemporary and modern business ways. Marketers and salespeople … [Read more...]
5 Most Important Email Metrics You Should Track and How to Improve Them
OK, so far we have established that email marketing is still huge and that its importance hasn’t been diminished by social media and other communication channels. For example, consumers who decide to … [Read more...]
How to Slice Your Contact Database and Segment Your Email List for the Best Results
Your email list is packed with relevant leads and yet your open and click rates aren’t exactly something to brag about, while your bottom line has hit the rock bottom. Is it possible that those who … [Read more...]
Why It’s Important to Keep Your Database Clean and How to Do That
Did you know that 66% of people change their job every year? In addition to that, almost 20% of addresses and 18% of telephone numbers change every year. We can sum it up by saying that customer data … [Read more...]
