Video is an incredibly powerful tool for getting attention, communicating clearly, and creating lasting impressions. It captures layers of human communication that text never could such as tone, … [Read more...]
How to Create the Best Follow-Up Email Strategy (With Examples)
Here is a situation you probably experienced a number of times. You are working tirelessly to generate new leads, create the best prospecting strategy, write the perfect outreach email. You send the … [Read more...]
How to Compose a Break-Up Email That Will Generate a Response
After numerous attempts to catch your prospect’s eye and get them to respond to you fail, it’s probably time to make that hard decision and bid them goodbye. Don’t hesitate to eliminate a … [Read more...]
How to Create Compelling and Effective Email Copy That Sells
In the first installment of the Best Email Marketing Practices series, we discussed the craft (or should we say art) of composing subject lines which intrigue recipients enough to open the email. Many … [Read more...]
How to Write a Follow-Up Email After Your Prospect Fails to Respond
The odds are that your carefully crafted prospecting email won’t generate responses from all recipients. But that doesn’t mean that you should give up on them and leave all those business … [Read more...]
How to Write a Prospecting Email That Will Generate a Response
It’s clear that things won’t go back to normal, at least to so quickly, which is why remote prospecting is our future. And even when social distancing is over, email prospecting will remain a helpful … [Read more...]
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